Hi, I'm Jenna. I turn search data into stories that move people.
For 14+ years I've helped brands grow in search: agency-side, in-house, and at the SaaS level. My work is human-first. It starts with your data and your people, and I use AI to sharpen it, never to replace the judgment behind it. The result is search that's optimized for engines, LLMs, and above all, humans.
A few quick facts
SEO that speaks the language of the whole business.
I started in marketing back in 2011 and found my way to SEO because I loved the puzzle: figuring out why people search the way they do, and how to be there with the right answer at the right moment. Since then I've worked across the whole spectrum, from small local businesses and multi-location brands to Fortune 500 enterprises and SaaS platforms.
Along the way I've worked inside national healthcare brands, enterprise SaaS, and digital learning companies, and I've been building custom SEO measurement dashboards in Looker Studio (formerly Data Studio) for eight years. That analytics foundation is my superpower: I use it to educate teams on the leading and lagging KPIs that actually matter, and to tell stories with data that resonate with everyone from individual practitioners to the C-suite.
Today I consult independently as SEO with Jenna, partnering with companies who want an SEO expert who's equal parts strategist, technician, analyst, and translator. If that sounds like what you're missing, let's talk.
Specialties
Four areas where I go deep. They usually work together as one connected strategy rather than in isolation.
SEO Analytics & Education
Custom Looker Studio / Data Studio dashboards, KPI frameworks, and reporting that ties organic performance to real business impact, plus the coaching to help your team read and act on it.
Dashboards · KPIs · Data storytellingAEO / GEO & AI Visibility
Getting your brand cited and surfaced inside AI answer engines and generative search. I audit how you show up in AI results and build a plan to earn more of that visibility, optimized for the models and the humans reading their answers.
Answer engines · AI search · CitationsComprehensive SEO Audits
One audit that looks at the whole picture, not just crawl errors. I diagnose how your site performs for search engines, LLMs, and the humans you want to reach, then hand you a prioritized roadmap. Core deliverables include:
- Semantic Content Audit: what to keep, improve, prune, or consolidate
- Competitive Audit: where rivals are winning and where you can take share
- Technical Audit: crawlability, speed, Core Web Vitals, and structured data
- AEO Visibility Audit: how you surface across AI answer engines
- Keyword Audit: the real demand and intent your content should own
Local & Multi-Location SEO
From single storefronts to multi-location and enterprise footprints. Google Business Profiles, local content, and the systems to keep dozens or hundreds of locations visible.
Local · Multi-location · GBPHuman-first. AI-assisted. Always measurable.
Every engagement starts with your data and your people. I use AI to refine the work and move faster, never to replace the judgment behind it, and I optimize for search engines, LLMs, and above all, humans.
Start with data & people
I begin with your goals, your data, and the humans you're trying to reach, auditing performance, setting the right KPIs, and building the dashboards that make progress visible.
Prioritize & execute
Technical fixes, content, AI visibility, and local, all sequenced by impact rather than by whatever's loudest. AI helps me work faster; you get a clear roadmap and hands-on help delivering it.
Report & align
I translate results into stories that land with practitioners and executives alike, so SEO stays funded, understood, and moving forward.
Deliverables built to be read, not just filed.
A quick look at the kinds of reports and dashboards clients receive. These are anonymized teasers. The full, tailored versions come to life in our work together.
Organic Performance Dashboard
Traffic, rankings, and conversions tied back to revenue, in one live view.
Semantic Content Audit
Every page scored and flagged: keep, improve, prune, or consolidate.
AI Visibility Audit
How you surface across the major LLMs, persona by persona.
AI Presence Scorecard
A single score for whether AI recommends you, and exactly why.
Local Listing Intelligence
Listing accuracy and visibility tracked across every location.
SEO Maturity Model
Where you stand today and the path to real search authority.
14+ years across the search landscape
A track record spanning agencies, enterprise in-house teams, and SEO software, with the same throughline every step: measurement that proves the work.
Leading AEO and SEO strategy for mission-driven health and wellness brands, pairing strategy, media, creative, and analytics to drive measurable outcomes.
Partnering with B2B SaaS companies, agencies, and growth-stage brands on analytics, technical SEO, and content strategy.
Partnered with SEO and marketing leadership on cross-departmental strategy, a Core Web Vitals and site-speed roadmap, and custom stakeholder dashboards. Advised on SEO best practices through redesigns, migrations, and product roll-outs.
Designed SEO growth strategies for Fortune 500 clientele, ran QBRs for executive leadership, and contributed SEO thought leadership that helped shape product direction.
Built content strategy and local SEO for top U.S. hospital systems, and created custom reporting across 35 customers to automate insights and tie organic impact to business impact.
Cut my teeth in agency account management, social, and email marketing, the foundation for everything that followed.
Let's work together
Whether you need a second set of expert eyes, a full SEO strategy, or someone who can finally make your reporting make sense, I'd love to hear what you're working on.
Thanks for scrolling all the way down.
You made it to the very bottom, which around here earns you an introduction. This is Ashby, my Wheaten Terrier and self-appointed Chief Morale Officer. He has not fixed a Core Web Vital yet, but he supervises every strategy call and insists on a walk whenever I need to think something through.
If you are ready to grow your search presence with a human-first partner (and a very good dog cheering from the sidelines), I would love to hear from you.
Let's talk, Ashby says hi